"Diversity is by no means just about gender and age," emphasizes AmCham Germany's Diversity Champion, Bianca Bourbon (General Manager of Coca-Cola Germany). "But those traditional aspects are a good starting point. It is more and more about inclusion, which is the ability of organizations to use the different thinking in order to yield better results." Companies welcoming such a diverse and international workforce profit in terms of innovation and inspiration.
In transatlantic business, corporate responsibility has a long tradition. Diversity and inclusion efforts contribute to the business success of companies today. AmCham Germany has supported these efforts and has also signed the "Charta der Vielfalt" - an initiative started and driven by companies and business leaders under the patronage of Chancellor Merkel.
Check out the many different activities on Diversity Day here.
You can read our interview with Bianca Bourbon here.
