Chapters Berlin-Brandenburg Media Library Event Report

Forum with Aaron Caddel on "The Anatomy of Brand-Marketing to a Generation that Hates Marketing"

On September 18, AmCham Germany hosted an event on digital marketing at the Factory Berlin am Görlitzer Park kindly supported by Google for Entrepreneurs Germany. Aaron Caddel, Founder and CEO of Mr. Holmes Bakehouse, gave a talk on digital brand marketing and how to make a brick-and-mortar business succeed in a digital world. The following discussion was moderated by Insa Klasing, CEO and Co-Founder of TheNextWe, who asked Caddel not only about his business but also about his cancer diagnosis that motivated him to become an entrepreneur at age 19.

Aaron founded Mr. Holmes Bakehouse as an alternative to coffee shops with low quality foods. Using digital platforms like Instagram, his business has grown to seven locations across California and South Korea. He is listed in the Forbes 30under30 in the category food & drink.