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Big Data and Cloud Computing – Technology Empowered Through Data Centers

Guest Article by Donald Badoux, Managing Director, Equinix Germany GmbH

Just as PCs, networking gear and web apps revolutionized previous digital eras, the Internet of Things (IoT) and innovations in connectivity with new forms of interaction are this era’s  game-changer. Driven by the smart phone revolution and the enormous volume of data emerging from IoT applications, data centers have evolved to bridge the gap from centralized IT structures of traditional enterprises to interconnected solutions through cloud, colocation and bandwidth  capabilities.


Big data and cloud computing are complementary paradigms with a fundamental emphasis on scalability and on-demand accessibility. Whilst the big data explosion is paving a new frontier of insight and opportunity, cloud computing technologies provide the critical platform to unlock and interpret cross-sector potential, enabling companies to work with unstructured data on a huge scale to plot new products, services and revenues accordingly.

This mass proliferation of data driven by the smart phone revolution and the colossal volume of data emerging from IoT applications is a modern-age phenomenon – thoroughly changing the skills and capabilities companies must harness within their IT infrastructure. Analyzing the structured data sets through cloud computing can enable companies to gain critical insights and competitive advantages.

Big data requires additional capabilities

To take advantage of big data, data-dependent companies and solution providers are increasingly indispensable. They offer a broad range of feature and content rich products that allow companies to connect quickly with customers, partners and service providers to deliver a better Quality of Experience (QoE) for users.

For example, a leading manufacturer of aero-turbine engines has adopted the interconnection and hybrid cloud capabilities of its data center provider in order to analyze the diagnostic data from their engines. While previously only average takeoff, cruise and landing diagnostics data were analyzed, to improve efficiency the company now monitors separate data feeds from each engine in service. The 200 different parameters recorded lead to each gas turbine compressor engine generating 500 gigabytes of information per day. Effective analysis of this data enables real-world efficiencies: 1% improvement in fuel savings could lead to $30 billion in savings for the aviation industry over 15 years. In order to enable such efficiency improvements, a totally different scale of platform is required, combining interconnection and hybrid cloud. This customer is monitoring a fleet of 25,000 engines through connectivity enabled by the platform within the data center they used, analyzing 18 million parameters per month.

Data centers: scalable and accessible on demand

Centralized IT structures have struggled to adapt to the progressive nature of the IoT. Consequently data centers have evolved – helping to overcome the challenges faced by traditional enterprises by providing cloud, colocation and bandwidth capabilities. A lot of companies are adopting an outsourcing approach, selecting third-party data center partners to benefit from sophisticated IT infrastructures, interconnection and specialized colocation ecosystems.

The German data center and hosting environment is rife with competition. Between 2003 and 2013 the floor space of data centers in Germany increased by 42 percent to over 19 million square feet. Data centers have to differentiate themselves by providing more than just data storage solutions, broadening their service offerings to encompass the demand for products that enable in-house IT professionals to transfer the responsibility of maintaining their organization’s data in a secure and auditable environment.

Due to the growth of big data, the importance of data storage and reliance on cloud computing, CIOs across industries are exploring outsourcing as a strategic tool. Outsourced technology solutions have become an important competitive differentiator for enterprises. Selecting the right outsourcing partner is key to addressing the growing desires for secure, robust and reliable infrastructure.

Colocation and interconnection solutions

Technology outsourcing providers such as Equinix have introduced an array of services including cloud computing and colocation, enabling enterprises to benefit from IoT and big data. With low latency and high bandwidth at performance hubs throughout the globe, enterprises are provided with cost-effective and flexible solutions that facilitate access to the enormous magnitude of information obtained via big data analytics.

Today, colocation and interconnection solutions of global data center can create a critical edge for competition. Computing and IT mobility partners provide a catalyst for technology innovation, new disruptive growth, increased global reach and enhanced digital collaboration between businesses.

Modern data center providers offer more than just the basics – power, cooling, connection and security – for their customers. They support their clients in re-inventing their IT architectures to drive application performance and data analytics. This is accomplished through the assistance of an Interconnection Oriented Architecture (IOA™) – an innovative approach connecting people, locations, clouds and data. By decentralizing enterprise workflows to create hubs and specialist ecosystems nearer to users, the global interconnected data center network is leading an interconnected era that enables a new suite of products and services.


Donald Badoux
Managing Director
Equinix Germany GmbH