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WATCH NOW: "Stimmen zur Digitalisierung" with Greg Creed, CEO of Yum! Brands

What role does social media play in a competitive business strategy? How can digital tools be used to transform a brand? And what learnings can be applied from Taco Bell's turnaround? Greg Creed, CEO of Yum! Brands, touches on these points and more in AmCham Germany’s newest digitalization clip.

Watch the clip here: 

To watch more clips in AmCham Germany's video series "Stimmen zur Digitalisierung", check out our YouTube Playlist.

Other exciting event videos, podcasts, and statement clips can be found on AmCham Germany's YouTube Channel. Make sure to subscribe and stay up-to-date!