On April 28, 2017, AmCham Germany organized a Business Luncheon with Jürgen Siebenrock of Deutsche Lufthansa AG to talk about current trends in the aviation industry and the Lufthansa Group as a whole.
After a greeting by Chapter Chair Dr. Mark C. Hilgard, Jürgen Siebenrock provided an overview of the Lufthansa's Group structure and touched on the company's strategy, which is focused on its hub carriers, point-to-point airline Eurowings, and aviation services. Siebenrock also noted on the important role that partnerships with other airlines play and a shift towards individualization partly brought about by new digital technologies.
The event took place at Steigenberger Frankfurter Hof.
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