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Just Published...

XII. AmCham Germany Business Barometer – Spring 2015

In the spring 2015 edition of AmCham Germany's Business Barometer, US companies were surveyed regarding their opinions on their business outlook, Germany as an investment location and on the top theme digitization.

Key Findings

US companies in Germany are convinced by the strength of Germany’s economy.

  • US companies in Germany expect another successful year for 2015
  • Germany remains an attractive business location, but dissatisfaction with economic and industrial policy is growing

  • Top theme digitization: Forty-six percent of American companies in Germany rate their “digital maturity” high
  • Among the biggest challenges for companies aretraining workers for the digital transformation (43%), digitizing sales and marketing divisions (41%) and staying protected fromcyber attacks (38%).
  • Germany is falling behind in digital competence – Eightyseven percent of US companies speak of mediocre position or worse

  • At the same time, American managers value the German economy’s high industrial competence. For this reason, 71 percent of American managers are convinced that Germancompanies will be able to adapt successfully to the digital transformation

“US investors expect 2015 to be a good year. They also remain convinced by Germany’s strength as a business location,” Bernhard Mattes, President of the American Chamber of Commerce in Germany, said. “However, that does not mean we can become too comfortable. This year’s Business Barometer shows that policy-makers should not procrastinate on passing important reforms and that Germany needs an active economic and industrial policy. This includes, above all, an ambitious and competitive digital agenda. That is something that investors expect and is essential for Germany as a business location overall.”

Download the full  PDF XII. AmCham Germany Business Barometer (in German)

Find here the English Press release about XII. AmCham Germany Business Barometer.

Download the press release in German.


About the AmCham Germany Business Barometer

AmCham Germany's Business Barometer is an exclusive survey among US subsidiaries that provides both an international and American business perspective on Germany as an investment location. The fall edition of AmCham Germany’s Business Barometer was conducted in cooperation with Roland Berger Strategy Consultants. It is based on the online survey results of 42 companies with American capital in Germany, among which many of the top 50 US companies with the highest revenue in Germany belong. The participating companies account for an annual turnover of roughly 98 billion Euros overall and employ more than 270,000 workers in Germany.



Download Business Barometer Fall Update 2014 (in German)

Download Business Barometer 2014 (in German)

Download Business Barometer 2013 (in German)

Download Business Barometer 2012 (in German)

Download Business Barometer 2011 (in German)

Download Business Barometer 2010 (in German)

Download Business Barometer 2009 (in German)

Contact Anna Katharina Wambach, Specialist Communications & Services, for the print version.

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