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XII. AmCham Germany Business Barometer – Spring 2015

In the spring 2015 edition of AmCham Germany's Business Barometer, US companies were surveyed regarding their opinions on their business outlook, Germany as an investment location and on the top theme digitization.

Key Findings

US companies in Germany are overwhelmingly convinced by the strength of Germany’s economy.

  • US companies in Germany expect another successful year for 2015
  • Germany remains an attractive business location, but dissatisfaction with economic and industrial policy is growing
  • Top theme digitization: Forty-six percent of American companies in Germany rate their “digital maturity” high
  • Germany is falling behind in digital competence – Eightyseven percent of US companies speak of mediocre position or worse 

Three out of every four US companies in Germany expect a further increase in sales revenues in 2015. Moreover, nearly every third wants to create new jobs and invest more in Germany than last year. However, American companies fear that Germany could stay idle for too long due to its current competitive position. When it comes to the survey’s top theme of digitization, US companies in Germany see themselves as forerunners. Nevertheless, they are also confident that German competitors will come to play an important role in the digital world.

 

“US investors expect 2015 to be a good year. They also remain convinced by Germany’s strength as a business location,” Bernhard Mattes, President of the American Chamber of Commerce in Germany, said. “However, that does not mean we can become too comfortable. This year’s Business Barometer shows that policy-makers should not procrastinate on passing important reforms and that Germany needs an active economic and industrial policy. This includes, above all, an ambitious and competitive digital agenda. That is something that investors expect and is essential for Germany as a business location overall.” 

Find here the  PDF English Press release about XII. AmCham Germany Business Barometer

 

About the AmCham Germany Business Barometer

AmCham Germany's Business Barometer is an exclusive survey among US subsidiaries that provides both an international and American business perspective on Germany as an investment location. The fall edition of AmCham Germany’s Business Barometer was conducted in cooperation with Roland Berger Strategy Consultants. It is based on the online survey results of 42 companies with American capital in Germany, among which many of the top 50 US companies with the highest revenue in Germany belong. The participating companies account for an annual turnover of roughly 98 billion Euros overall and employ more than 270,000 workers in Germany.

Download the full  PDF XII. AmCham Germany Business Barometer (in German)

Download the press release in PDF  German.

 

Archive

PDF Download Business Barometer Fall Update 2014 (in German)

Download Business Barometer 2014 (in German)

Download Business Barometer 2013 (in German)

Download Business Barometer 2012 (in German)

Download Business Barometer 2011 (in German)

Download Business Barometer 2010 (in German)

Download Business Barometer 2009 (in German)

Contact Anna Katharina Wambach, Specialist Communications & Services, for the print version.

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