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// German American eMobility Forum
The future of the auto industry is alternative drivetrain vehicles. The German American Chamber of Commerce of the Midwest will hold its first annual German American eMobility Forum on Nov. 17 and 18 in Michigan. For more information click 
here.
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Trade Fair Information
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General Guidelines for Trade Fair Success
- Participation in a trade fair takes an extreme amount of planning and organizing. The following guidelines and links are meant to give you a general overview of the preparation involved, as well as tips and contact information for further detailed information.
- It is important to choose the trade fair wisely. Research is key in determining which trade fair is best for you and your company.
- Outline your product goals, trade fair participation goals and objectives. This is important in measuring ones success after the actual event has taken place.
- Calculate overall costs. Make a well planned budget and include all cost factors, such as stand rental, energy supply, stand construction, furnishing and design, stand service, transport, handling, clean-up, personnel and travel costs.
- Organize and prepare carefully for the trade fair.
- Take full advantage of services available through the organizer of the trade fair. (i.e. stand constructor, freight forwarders or interpreters)
- Pay close attention to how you would like your trade fair stand to represent your company most effectively.
- Make certain that the personnel at the stand is informative and well qualified, thus enhancing the interest in your stand and consequently chances for more business contacts.
- Advertise well - trade fair organizers can only advertise for the trade fair in general and cannot single out individual exhibitors. Therefore it is important to note that each individual Exhibitor is responsible for targeting their specific target groups before the event takes place.
- Be aware of Intellectual Property Rights (IPR) at trade fairs in Europe. If you are selling to Europe, you should protect your IPR today or you may not be able to sell your product in Europe tomorrow. For more important information protecting your IPR, please visit the US Commercial Service's website.
Trade Fairs Participation
Most trade fairs and trade fair organizers have websites in both English and German outlining the specific participation guidelines for each trade fair. Therefore it is necessary to contact the individual trade fairs or trade fair organizers directly. There are also a wide variety of publications available which can help you not only plan for a successful trade fair, but also effectively choose which trade fair is best for you.
Trade Fair Checklists
The following checklists are published by the FAMAB e.V. (Design, Exhibition, Event). For more information about these and other checklists, as well as relevant tips and suggestions, please contact FAMAB directly.
- FAMAB Briefing-Checkliste -Messen und Veranstaltungen
- FAMAB Kosten-Checkliste
Useful Links
The following organizations provide helpful information and ideas, as well as lists and dates of specific trade fairs in both Germany and in the US, application guidelines and necessary processes:
Ausstellungs- und Messeausschuss der deutschen Wirtschaft
Association of the German Trade Fair Industry (AUMA)
AUMA offers on-line international trade fair data and tips, as well as a trade costs calculator to assist you accurately calculate trade fair costs. AUMA further offers a German trade fair library, including such publications as trade fair catalogues, newspaper articles and guides. AUMA offers trade fair information worldwide, as well.
This portal shows business trade shows and exhibitions promotion services in the US.
Deutsche Messe AG, which is based in Hannover, develops, plans and runs trade fairs and exhibitions in Germany and abroad. It has extensive expertise and experience in planning and executing around 50 trade fairs and exhibitions every year, involving 21,000 exhibitors, 1.79 million visitors and 16,000 journalists from over 100 different countries. For more on the Deutsche Messe in the US, please click here: http://www.hf-usa.com/.
German Convention Bureau (GCB)
GCB is the central representative of interested parties, and the marketing organisation for Germany as a conference location.
German-Pavilion is the website of the German pavilions at trade fairs worldwide. Current information on export-orientated German companies who take part in the official German presentations at major international trade fairs worldwide is available on the website.
The German Scholars Organization is conducting a career fair for scientists in San Franciso.
EventsEye offers information on trade shows and exhibitions worldwide including trade fairs in the US.
Export.gov provides online trade resources and one-on-one assistance in the area of international business. Export.Gov provides a trade calendar.
FAMAB e.V. - Design, Exhibition, Event
FAMAB assists customers with trade fair participation, including such aspects as stand design and construction.
FKM - Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen
FKM publishes basic data on trade fairs and exhibitions both in the US and in Germany. FKM further assists with trade fair planning, including calculating space figures, exhibitor figures and visitor figures.
iXPOS - Das Außenwirtschaftsportal
iXPOS provides links, lists of trade fairs and events, news, and various publications through partnership organizations.
m + a Expo Database provides current news and trade show data, seminars, workshops and training courses.
The Messe Frankfurt corporate group, one of the world’s leading exhibition corporations, organises more than 100 trade fairs worldwide and is one of the few global players in the trade fair sector.
The Munich Trade Fairs International Group (MMI) is one of the world`s leading organizers of trade fairs. It organises some 40 trade fairs for capital goods, consumer goods and new technologies and has special expertise in the following sectors:
Please visit www.messe-stuttgart.de for more on trade fairs in Stuttgart, trade fairs abroad, and international representatives.
